Tulare, CA – March 8, 2018 – B2 Outlet Stores announced today it will open the first store in California this spring at Tulare Outlets. The stores are the retail division of Bid-2-Benefit-Youth, a Michigan-based company dedicated to building better communities by empowering youth and young adults as tomorrow’s leaders. The store sells new, name-brand items at a discounted price and a portion of the proceeds from each sale are reinvested into local youth programs and community initiatives.
“The objective of our stores is to empower youth and help make the community a better place,” said Kory Bauswell, vice president of regional development for B2 Outlet Stores. “The fact that we sell brand new, name-brand items at an affordable cost is just the icing on the cake.”
B2 Outlet Stores will join Tulare Outlets tenants like Coach, Famous Footwear, Levi’s Outlet Store, and Nike Factory Store. It will occupy 4,229-SF between the Gap Kids and Baby Factory Store and OshKosh B’Gosh at the south end of the shopping center. B2 Outlet Stores will celebrate its Grand Opening March 15 by offering giveaways and sales throughout the store, including a $200 shopping spree.
“We decided to bring this concept to central California because of our history in the area and our desire to give back to the local community,” said co-licensee, Tim Vink, of Holland, Michigan. “Tulare Outlets was the ideal location because it has excellent visibility in our target market and we’re excited to join the many other great retailers in this location.”
Tim & Dana Vink lived and worked in Tulare for 10 years before moving to Michigan where they met Daniel and Sherry Teerman, co-licensees of this new location. The Teermans moved from West Michigan to Tulare two years ago for another employment opportunity before deciding to expand into retail.
“We are excited to open this spring and hope this is the first of several stores in California,” said Sherry Teerman. “Seeing firsthand the impact these stores can have on local communities when we lived in Michigan has us very excited to see how we can bring that positive involvement to our hometown now.”
Bid-2-Benefit-Youth currently has nine B2 Outlet Stores with plans to open many additional stores in the Midwest and California by the end of 2018. The Tulare location has created approximately 5-7 new jobs.